We Provide Company and Product Branding that results in much more exposure and new, well-qualified clients.
Company and Product Branding Expertise
Company and Product Branding services typically vary in approach. Company branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service or personal branding because the scope of a corporate brand is typically much broader.
Product branding, versus company branding, refers to the individual products of a company and are the foundation of its brand world. They are at the lowest and most granular hierarchy level of the brand architecture. products are frequently integrated in an umbrella brand or brand family system as managing the separate product brands requires more resources.
Different yet from Company and Product Branding is personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes as tied to personal branding with your business in ways no corporate branding can possibly succeed.
Company and Product Branding
Let us help create lasting impact and drive ROI with strong company branding, product branding and even personal branding.
Having worked with agencies, for agencies, with clients and as clients – we’ve learned a thing or two about branding. So what did we learn? Well… we learned the real truth of the matter is, having a strong corporate brand is no longer enough. We learned the need to leverage Company and Product Branding (the most essential asset in the world today): an authentic personal and/or product brand. Our work together will give you the clarity and foundation you need in order to identify your voice, scale your platform, attract more opportunities and become known as a true thought leading brand.
We work with leaders committed to greatness and who are focused on positive change. Leaders building foundations for good, movements, experiences, products, and services that realize your organization is made up of countless talents who also represent your business. This exposure of culture, diversity and style allows people to view the personality of your organization and to put some emotion into the understanding.
This is Company and Personal Branding.
Brand Strength = Reputation X Visibility
Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo – it’s reflected in everything from your customer service style, uniforms, business cards and premises, all the way through your marketing materials and advertising. It should be consistent across the board. Everything you do should fall into this thinking.
The branding process is a systematic approach to creating and promoting your brand. It is essential to the success of any marketing and business development program. Brand building consists of five interrelated phases, each building upon the last: Brand Strategy. Brand Identity. Branding Tools, Brand Launch and Brand Building.
Regardless of what you are promoting, be it everyday products or complicated systems and services, we can help you successfully communicate your brand messages across all digital channels. Our branding experts are fully integrated, allowing us to enhance your brand with new ideas and creative strategies that drive results.
Define your branding strategy with Boston Elite. We create maximum impact.
Call us today! We are ready to help.