Boston Elite Marketing has vast expertise in the field of eCommerce Storefront Design, across a variety of platforms and external marketplaces for B2C, B2B, C2C, C2B, B2A and even C2A as examples. Combined with our prowess at search engine optimization, you can rest assured your products can be quickly found, bought and even shipped, just with a click of a mouse!

eCommerce Experts in Shopify and WooCommerce!

Simply put, eCommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. It encompasses a wide variety of data, systems, and tools for online buyers and sellers, including mobile shopping and online payment encryption.

Most businesses with an ecommerce presence use an ecommerce store and/or an ecommerce platform to conduct online marketing and sales activities and to oversee logistics and fulfillment. Leading providers include Shopify and WooCommerce (through WordPress), Wix, Square Online, Squarespace, BigCommerce, Network Solutions, GoDaddy and Web.com. As a general rule, we prefer Shopify as it is the “best-in-class” platform (albeit fairly pricey), and secondarily WooCommerce, as it directly integrates with WordPress and comes with very little cost.

Expand Your Reach and impact your Bottom Line

For many retailers, the growth of ecommerce has expanded their brands’ reach and positively impacted their bottom lines. But for retailers who have been slow to embrace the online marketplace, the impact has been different.

Retailers that fall into the middle ground are the ones feeling the biggest changes in response to the impact of ecommerce.

In early 2019, online sales narrowly surpassed general merchandise stores for the first time, including even department stores, warehouse clubs and supercenters! One major milestone, and something to keep in mind, is once Amazon Prime took away the price of shipping, more consumers became incredibly comfortable and confident about online shopping.

Helping Small Businesses Compete by Selling Directly to Customers

For many small businesses, ecommerce adoption has been a slow process. However, those who’ve embraced it have discovered ecommerce can open doors to new opportunities.

What started slowly has exploded, now small business owners are launching ecommerce stores and diversifying their offerings, reaching more customers and better accommodating customers who prefer online/mobile shopping.  Today, 23% of small business owners feel they’ll have to strengthen their ecommerce capabilities in order to survive in a post-pandemic world. Another 23% of small business owners have created a website or updated their existing one since COVID-19 lockdowns began. Ecommerce capabilities on your website are the next step in converting a marketing site into a selling location that extends your customer base, brand, and sales far beyond what is currently within your reach.

Our ecommerce website and development services facilitate ease of movement from navigation to product collections to purchasing. Like an upscale retail experience, users want to explore individual products, then ‘add to cart’ and checkout, without having to drive, park and rummage through a cluttered shop.

Even B2B Companies are Acting like B 2C Because it Works!

B2B companies are working to improve their customer experiences online to catch up with B2C companies, which includes creating an omnichannel experience with multiple touchpoints and using data to create personalized relationships with customers.

Ecommerce solutions enable self-service, provide more user-friendly platforms for price comparison, and help B2B brands maintain relationships with buyers in an attempt to capture growing revenue streams.   It has been reported by Acumen Research and Accounting that within four years, B2B transactions alone are expected to reach more than $63 billion!

Supply Chain Management Supports an eCommerce Transition

Research and survey data shows that one main impact of eCommerce on supply chain management is that it shortens product life cycles.  As a result, producers are presenting deeper and broader assortments as a buffer against price erosion. This also means that warehouses are seeing larger amounts of stock in and out of their facilities.

In response, some warehousers are now offering value-added services to help make ecommerce and retail operations more seamless and effective which include separation of stock/storage for online vs. retail sales, different packaging and shipping services and new techniques for i nventory/logistics oversight.

To get an idea of costs, features and limitations, please refer to this chart below: