Simply put… a Virtual CMO (vCMO) is a Chief Marketing Officer that works remotely.
Virtual CMO Services
Virtual Chief Marketing Officer
Virtual CMO (vCMO ) Services
Outside Business Perspective
Virtual CMOs come with an outside perspective that enables them to focus solely on their task at hand and your overall marketing strategy.
Ease in Strategy
An ideal aspect of a vCMO is their ability to scale your marketing efforts. A vCMO works with all types of businesses and comes with experienced marketing tactics.
Consistent, High-Level Quality
A goal of the vCMO is is to develop a marketing strategy that works best for your business and that involves consistency as very good marketing requires consistency.
Virtual CMO Services for Boston Marketing
expertise without the expense.
Simply put, a virtual CMO (vCMO) is a Chief Marketing Officer that works remotely…
A vCMO is a great option for small-midsize businesses to scale their marketing efforts without the exorbitant cost of a full-time chief marketing officer, as they receive the same qualified services without the expense of full-time employment.
The Experience to Guide, Lead and Win!
A vCMO often comes with experience (if not expertise) working with social media, SEO, email marketing, eCommerce, content marketing, graphic design, web programming, lead generation, PR, and even customer experiences. That said, some vCMOs specialize in a specific field such as business-to-business (B2B), e-commerce, or other area of marketing expertise. While these experiences are important, the primary goal of a vCMO is to determine business goals and design the marketing campaigns that you’ll need to achieve them.
Experience and Leadership… On Your Terms!
vCMOs and CMO consultants generally bring experience without expense. This means that you’ll gain similar benefits a full-time CMO would offer without the cost. For that reason, vCMOs should be considered less financially risky of an investment. Their experience is the main benefit they bring to your business, including marketing experience and leadership.
vCMOs are the cost-effective solution for your business’s growth, but there are many reasons you should consider hiring one.
Since the vCMO works virtually by definition, they come with an outside perspective that enables them to focus solely on their task at hand and your overall marketing strategy. This factor is very beneficial for organizations because it means they aren’t bogged down in the daily aspects of running a business that would impede their work or progress.
Unbiased and Ready to Scale for Success
In addition, their outside perspective is typically unbiased and fresh in relation to internal team members. This improves critical thinking and becomes necessary to create the campaigns that will drive your organization’s growth.
One of the ideal aspects of a vCMO is their ability to scale your marketing efforts. Typically, a vCMO works with all types of businesses and comes with experienced marketing tactics that apply to your business as well. Adaptation is one of the key qualities of a good vCMO because even if they aren’t experienced in the specific product or service you offer, they’ll be able to adapt their efforts to accommodate your business.
Experience Brings Consistency, Consistency Brings New Clients!
Another added benefit of a vCMO is their attention to your marketing strategy. Their goal is to develop a marketing strategy that works best for your business and that involves consistency. Good marketing requires consistency to be effective, which means you’ll need a person in a place to oversee your marketing consistently.
If you’re unsure if your business needs a vCMO, then there are a few signs you should look out for. In addition to the signs below, we recommend checking out our page on the signs you need a Fractional CMO for more information.
Highly Experienced and Objectively Focused – At a Fraction of the Cost!
A vCMO is a highly experienced consultant equipped with best practices for your organization’s marketing team to implement. Leadership is one of the defining characteristics of a vCMO which comes from their experience wearing many hats within a marketing team. This enables them to align with other facets of your organization to alleviate some of the growing pains when creating new campaigns.
Through this and their understanding of marketing strategy, you’ll find vCMOs are equipped to be a leader within your marketing team.
One of the telltale signs that your business needs a vCMO is that your business is not ready or able to afford a full-time CMO. This niche is where vCMO and fractional CMO services come into play to promote growth and good practices within.